Turisme Comunitat Valenciana, in collaboration with the Valencian Institute of Tourism Technologies (Invat\u00b7tur), the Hotel Technology Institute (ITH), Visit Val\u00e8ncia and HOSBEC, has presented in Val\u00e8ncia the second edition of the innovative ITH TechYRoom 2.0 project, an initiative that promotes sustainability and digitalisation in the hotel sector.<\/p>\n\n\n\n
The presentation took place at Caro Hotel \u2013 Palacio Marqu\u00e9s de Caro, where this second \u201csmart room\u201d has been installed. The event was attended by the Regional Secretary for Tourism, Jos\u00e9 Manuel Camarero; the president of ITH and vice-president of HOSBEC, Javier Garc\u00eda Cuenca; the managing director of Visit Val\u00e8ncia, Tono Franco; and, on behalf of the hotel, Santiago M\u00e1\u00f1ez.<\/p>\n\n\n\n
This second smart room, following the first installed in Benidorm in December 2023, is a clear example of the sector\u2019s commitment to a more efficient, responsible and innovative tourism model. In the words of Jos\u00e9 Manuel Camarero, \u201csustainability is a scalable investment that does not depend on the size of the company, but on its commitment to more responsible tourism.\u201d<\/p>\n\n\n\n
More than 20 technology companies have taken part in implementing solutions in this new TechYRoom, 40% of them based in the Region of Valencia. In fact, the participation of Valencian companies has grown by 23% compared with the first edition, reinforcing the potential of the local innovation ecosystem as a driver of transformation for the tourism industry.<\/p>\n\n\n\n
ITH TechYRoom 2.0 expands the initial concept, which focused on the inside of a room, to include solutions across the entire hotel ecosystem: common areas, staff spaces and operational processes. This comprehensive approach responds to the objectives of the ITH SaveHotel programme, which promotes a model of tourism sustainability and continuous improvement supported by the Secretary of State for Tourism.<\/p>\n\n\n\n
The Region of Valencia thus once again places itself at the forefront of tourism innovation, promoting initiatives that combine technology, sustainability and excellence in the visitor experience. This second smart room becomes a living laboratory where hoteliers and technology companies can develop, test and scale solutions that will shape the future of the sector.<\/p>\n\n\n\n
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