Valencia Premium took part in the 16th General Assembly of the Spanish Luxury Association (Luxury Spain), held on 20 January at the BLESS Hotel Madrid, in the heart of the Salamanca district. A benchmark meeting for the luxury ecosystem in Spain, bringing together companies, institutions and professionals in a space for strategic reflection and shared vision.

The association was represented by Carlos Boga and Montse Rodríguez, president and manager of Valencia Premium respectively, underlining the organisation’s active involvement in the luxury ecosystem.

The meeting reviewed the main actions carried out by Luxury Spain during the last year, as well as the strategic lines that will shape its roadmap towards 2026, with special attention to excellence, innovation, international reach and public-private collaboration.

The Assembly was attended by HRH Princess Béatrice d’Orléans, Founder and Honorary President of the Association, a figure linked to the promotion of the luxury sector in Spain, and brought together institutions and organisations involved in tourism and territorial promotion, including Valencia Premium, together with destinations and organisations such as Marbella Turismo, Turismo de Sevilla, Turismo de Galicia, Turismo de Tenerife, Essentially Mallorca and Ibiza Luxury Destination, highlighting the role of high-end tourism as a driver of positioning and development.

The day ended with a networking lunch, conceived as a space for exchanging ideas, strengthening relationships and generating new opportunities for collaboration between brands, destinations and institutions.

Valencia Premium’s participation in this Assembly reflects its commitment to positioning the Region of Valencia in high-end tourism and its desire to contribute actively to the forums for dialogue and cooperation that drive the luxury sector nationally and internationally.